David is a behavioral economist and design strategist. David formerly led IDEO’s Design for Money Practice in Palo Alto, California. He is dedicated to helping organizations transform their products, services and systems by re-shaping people’s physical, emotional and social experiences. As a behavioral economist, David helps teams translate insights from behavioral science into a human-centered design approach for starting, spreading and sustaining new behaviors at scale. Before joining IDEO, David led large scale research projects within government and academia in the areas of health, terrorism and environmental protection. David earned a Master’s in statistics and a Ph.D. in Psychology from Stanford University.