The Wrecking Crew
 
 
 
 
 
 
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About Us

The Wrecking Crew is a behavioral strategy and innovation firm. We work behind the scenes with leaders in technology, consumer products and financial services to devise, design and deploy human-centered experiences. We have helped dozens of the world’s most innovative companies transform their organizations through a behavioral approach to consumer insight and design. We have generated billions of dollars in revenue for our clients.
 
 

Our clients include some of
the world's best known brands

 

AAA

Adobe

E. & J. Gallo Winery

Allstate

Audi

Bank of America

Boston Market

Chevrolet

Cisco Systems

David Bowie

DUN & BRADSTREET

eBay

Experian

Ferrari

Ford

Geffen Records

General Electric

Google

Hasbro

IDEO

iTALIA UNO

MATTEL

Microsoft

nasa

national semiconductor

netapp

new york yankees

nike

p&g

panasonic

PEPSICO

ROLLING STONE

SAMSUNG

Siemens Mobile

Steelcase

The Whitney Museum

T-MOBILE

Toyota

Wells Fargo

Wilson Sonsini LLP

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MEET THE TEAM

DAVID Fetherstonhaugh

David is a behavioral economist and design strategist. David formerly led IDEO’s Design for Money Practice in Palo Alto, California. He is dedicated to helping organizations transform their products, services and systems by re-shaping people’s physical, emotional and social experiences. As a behavioral economist, David helps teams translate insights from behavioral science into action by starting, spreading and sustaining new behaviors at scale. He has led large scale research projects within government and academia in the areas of health, terrorism and environmental protection. David earned a Master’s in statistics and a Ph.D. in Psychology from Stanford University.

 

Haakon Faste

Haakon is a design educator and innovation consultant. He is Associate Professor of Interaction Design at California College of the Arts in San Francisco, and from 2010-2013 he served on the faculty of the Human-Computer Interaction Institute at Carnegie Mellon University. Haakon holds a Ph.D. in Robotics from the Sant'Anna School of Advanced Studies in Pisa, Italy, and a BA in physics and studio art from Oberlin College. A former leader of IDEO's Software Experiences practice, he has led design strategy and technology implementation projects for some of the world's most innovative corporations including Toyota, Microsoft, Bank of America and Cisco Systems. 

 
 
 
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ALESSANDRO BATTISTI

Alessandro is design strategist and experience designer who believes in the power of transparent behavior design to empower people to improve their own lives. Alessandro has experience designing for financial services, open innovation, and eldercare. Alessandro has a BFA in Interaction Design from California College of the Arts, where he completed his thesis on accessible software systems for aging adults.

 
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KAREN SONG

A native of China, Karen is a San Francisco-based UX and product designer. She has an architectural and design background, and previously worked at Microsoft on the Future of Office Intelligent Network. Karen graduated with distinction from the Interaction Design BFA program at California College of the Arts, where she designed a language assistant to help people learn culture nuances.

 
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JOSHUA EMBREE

Joshua is a Los Angeles-based data scientist and strategist. He works at the intersection of algorithms and design to build human-centered, responsive systems that yield actionable insights for resolving complex challenges. Previously, he worked in public policy research at the RAND Corporation and at Nike in Beaverton, OR. Josh holds a PhD in statistics from UCLA.

 

A speculative design lab emergently organized by an open community of diverse creators. 

 

Become a Thought Partner!

Sponsor a quick and impactful design strategy sprint! Collaborate with a dedicated team of fellows to shape a brief focused on your organization’s immediate and long-term needs, shape a strategy to address them, and craft a tangible narrative for you to sell your vision internally. Email David or Haakon for more information!

 

We’re based in San Francisco