The Wrecking Crew
 
 
 
 
 
 
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about us

The Wrecking Crew is a behavioral innovation and strategy firm. We help leadership teams in technology, consumer products and financial services behind the scenes with human-centered design strategy services. We have helped dozens of the world’s most innovative companies with deep consumer insight, design, and behavioral strategy expertise. We have generated billions of dollars in revenue for our clients.

 
 

Our clients include some of
the world's best known brands

 

AAA

Adobe

E. & J. Gallo Winery

Allstate

Audi

Bank of America

Boston Market

Chevrolet

Cisco Systems

David Bowie

DUN & BRADSTREET

eBay

Experian

Ferrari

Ford

Geffen Records

General Electric

Google

Hasbro

IDEO

iTALIA UNO

MATTEL

Microsoft

nasa

national semiconductor

netapp

new york yankees

nike

p&g

panasonic

PEPSICO

ROLLING STONE

SAMSUNG

Siemens Mobile

Steelcase

Stryker

The Whitney Museum

Toyota

Wells Fargo

Wilson Sonsini LLP

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PARTNERS

DAVID Fetherstonhaugh

David is a behavioral economist and design strategist. Until recently, David led IDEO’s Design for Money Practice in Palo Alto, California. He is dedicated to helping companies transform the services, tools, systems and organizations that shape people’s physical, emotional and financial health. As a behavioral economist, David helps teams translate insights from behavioral science into a human-centered approach for starting, spreading and sustaining new behaviors. Before joining IDEO, David led large scale research projects within government and academia in the areas of terrorism, environmental protection and health. David earned a Master’s in statistics and a Ph.D. in Psychology from Stanford University.

 

Haakon Faste

Haakon is a design educator and innovation consultant. He is Associate Professor of Interaction Design at California College of the Arts in San Francisco, and from 2010-2013 he served on the faculty of the Human-Computer Interaction Institute at Carnegie Mellon University. Haakon holds a Ph.D. in Perceptual Robotics from the Sant'Anna School of Advanced Studies in Pisa, Italy, and a BA in physics and studio art from Oberlin College. A former leader of IDEO's Software Experiences practice, he has led design strategy and technology implementation projects for some of the world's most innovative corporations including Toyota, Microsoft, Bank of America and Cisco Systems.