BRINGING THE FUTURE FORWARD
Loyal-T is a new payment rewards platform that rewards customers for good financial behaviors by contextually providing them offers, leveraging T-Mobile's wireless data.
"What is the best way to empower T-Mobile customers to enhance their financial lives by leveraging wireless and other data to learn about, anticipate, and acquire products and services that meet their future financial needs?"
Over the next 2 weeks, the team met with wireless customers who are chronically late on their bill payments and internal T-Mobile stakeholders. From these conversations, they learned:
1.) All late payers are not created equal.
The opportunity was to increase on-time payments by classifying T-Mobile customers based on needs and giving tailored offers to each. The team segmented wireless late payers by their ability to pay and the root cause of their late payment and developed a strategy to help each.
2.) T-Mobile currently has trouble distinguishing between the different types of late payers and that costs them A LOT.
3.) Customers don’t know what data T-Mobile has about them and fear it’s being used “behind their back.”
4.) Customers with variable income have the money to pay but not always at the right time.
5.) Other customers don’t pay simply because they forget.
The beauty of this solution is to get people to pay their bill when they have money, learn who they are on the fly, and tailor the promotions to align with real contextual needs. It is not only a loyalty platform but also an open platform that gives local small businesses a new, intelligent channel for reaching customers. This is a billion dollar solution for our clients, which positions T-Mobile to dominate SMBs market and secure that $700 Million debt.
Installing the loyal-T prototype on your phone
Instructions for Android
— Tap on the Menu button. The looks of the Menu button will depend on your device; usually it's an app button that looks like three horizontal lines stacked on each other, or it could be accessed through a hardware button on your phone.
— Tap "Add to Home Screen." A shortcut to the website will be added to your home screen.
Instructions for iPhone
— Tap “share” button at bottom of the page.
— Tap “Add to Home Screen." You may need to scroll to the right.
— A form will open up, tap “Add.” A shortcut to the website will be added to your home screen.