Traditional Consulting is Dead.
As the landscape changes, design consulting as we know it doesn’t meet companies basic needs for innovation anymore. We see design / innovation agencies being acquired by large organizations, bringing those capabilities in-house where they can be more tightly integrated in the organization. This puts any organizations that are still outsourcing their innovation at a disadvantage. With the advent of the creative gig economy, organizations’ abilities to attract and retain design talent is becoming increasingly difficult. Without the chains of a traditional employment arrangement, creatives are able to hop around as they please. The only way for organizations to respond to this trend is to lean in by becoming a destination for design—a place that attracts creative talent through expertise and sets them up for their next gig through mentorship.
The structure of the program is flexible to meet the needs of sponsoring organizations. Click here to see how last summer’s program was structured.
Last summer’s sprint was focused on the future of big data and social systems. Here’s what one of the 4-person fellowship teams co-created based on a strategic brief that was supplied by T-Mobile: