The Wrecking Crew is a behavioral strategy firm.

We help the world’s leading brands make critical decisions to achieve impact at scale. Our expertise in behavior design is backed by the confidence of data-driven customer insights.

 
 

 
 

Designing for behavior is what we do.

When we're not designing for behavior, we're doing something else. This block of text is the introduction to the three areas below that are even deeper.

 

Financial Intelligence

It’s easy to follow established routines. We bring a fresh perspective to disrupt and bypass stale practices.


Social & Decision Systems

It’s easy to follow established routines. We bring a fresh perspective to disrupt and bypass stale practices.


Robotics + Augmentation

It’s easy to follow established routines. We bring a fresh perspective to disrupt and bypass stale practices.


 
 

 
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What We Made


 
 

Loyal-T is a new payment rewards platform that rewards customers for good financial behaviors. It leverages T-Mobile’s wireless data to provide contextual offers to customers in support of their goals.

The T-mobile team returned to San Francsico to help the team distill the hundreds of ideas they had created into a clear and focused strategic direction. The result is Loyal-T, a platform that helps people pay their bill in a way that meets their needs. It’s both a loyalty platform and an intelligent channel that learns who customers are on-the-fly and connects them to offers from local small businesses. This is a billion dollar solution that boosts its small business customers' revenue at the same time as it lowers it collections losses and makes customers happier.

The team shared with T-Mobile finished designs and assets to help them generate internal excitment and buy-in to launch the platform. Here they are:
 
 
Watch the Loyal-T vision video:
 
Experience the prototype:
 
Read the strategy deck: